Wal-Mart announced today that theyâ€™ll soon be offering customers yet another new discount item, their own brand of wine. The worldâ€™s largest retail chain is teaming up with E&J Gallo Winery of California to produce their spirits at an affordable price.
Wine connoisseurs may not be inclined to throw a bottle of Wal-Mart brand into their shopping carts, but â€œthere is strong market demand for cheap wineâ€œ, said Jane Weldon, professor of Wal-Martâ€™s marketing division. â€œHowever,â€ she added â€œChoosing the right names are important for building brandability and loyalty.â€
Customer surveys were conducted to determine the most attractive names for the Wal-Mart house brand wines. The top surveyed names in, order of popularity, include:
- Chateau Traileur Parc
- White Trashfindel
- Peanut Noir
- I Canâ€™t Believe Itâ€™s Not Vinegar!
- Grape Expectations
- Nasti Spumante
- Big Red Gulp
- World Championship Riesling
- Chef Boyardeaux
Pricing is expected to be in the $3-5 range and will be offered in the box and bottle. If production goes smoothly, expect to find Wal-Martâ€™s self-branded wine on the shelves sometime next never.